This Privacy Policy describes how Cendana Reach ("we", "us", "our") collects, uses, and handles personal information in connection with our facilitation services and this website. We are committed to processing personal data in a manner consistent with Malaysia's Personal Data Protection Act 2010 (PDPA).
1. Who We Are
Cendana Reach is a business facilitation consultancy based in Johor Bahru, Malaysia. We work with family enterprises on operational roles, continuity planning, and transition facilitation. We are not a law firm and do not provide legal, financial, or ownership advice.
Our registered address is: No. 14, Jalan Tun Abdul Razak, Susur 1, 80000 Johor Bahru, Johor, Malaysia.
2. Data We Collect
We may collect the following categories of personal information:
- Contact information — name, email address, telephone number, and business address provided through our enquiry form or by contacting us directly.
- Engagement information — information shared during preparation calls, facilitation sessions, and written communications related to an active engagement.
- Website usage data — anonymised data about how visitors use this website, collected through analytics tools. This does not identify individual visitors.
We do not collect sensitive personal data (as defined under the PDPA) through this website.
3. How We Use It
We use personal data for the following purposes:
- To respond to enquiries submitted through the contact form or by telephone or email.
- To conduct preparation calls and facilitate sessions as part of an agreed engagement.
- To produce and deliver written outputs (summaries, outlines, roadmaps) as specified in the engagement scope.
- To maintain records of completed engagements for a reasonable period.
- To improve how this website functions, using aggregated and anonymised analytics data.
We do not use personal data for marketing purposes without explicit consent, and we do not send unsolicited commercial messages.
4. Sharing Personal Data
We do not sell, rent, or trade personal data with any third party. We may share data in limited circumstances:
- Service providers — third-party tools we use to operate this website or manage communications (for example, email services or analytics platforms). These providers are engaged under appropriate data processing terms.
- Legal obligations — where required to do so by applicable law, regulation, or court order.
All information shared within a facilitation engagement remains confidential and is handled under a separate confidentiality agreement signed before work begins.
5. Retention
We retain personal data only for as long as necessary for the purposes for which it was collected. Enquiry records are retained for up to twelve months if an engagement does not proceed. Records relating to completed engagements are retained for up to seven years, consistent with standard business record-keeping practice in Malaysia.
Website analytics data is retained in aggregated, anonymised form and does not contain identifiable personal information.
6. Your Rights
Under the Personal Data Protection Act 2010, you have the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate personal data.
- Withdraw consent to the processing of your personal data (where processing is based on consent).
- Request that we limit or cease processing your personal data in certain circumstances.
To exercise any of these rights, please contact us using the details in Section 8. We will respond to requests within a reasonable period and in accordance with our obligations under applicable law.
7. Cookies
This website uses cookies to support basic functionality and to understand how the site is used. For full details of the cookies we use and how to manage them, please read our Cookie Policy.
8. Contact Us
If you have questions about this Privacy Policy or wish to make a data subject request, please contact us:
- By email: [email protected]
- By telephone: +60 7-3318 2745
- By post: No. 14, Jalan Tun Abdul Razak, Susur 1, 80000 Johor Bahru, Johor, Malaysia
We take data privacy seriously and will address your enquiry with care.
This policy may be updated from time to time. The date at the top of this page reflects the most recent revision. Continued use of this website after changes are published constitutes acceptance of the updated policy.